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Final of Miss Beauty of the Netherlands 2023

As a long-standing hair sponsor of Miss Beauty of the Netherlands, we had the honour of attending this year’s grand finale on July 1st and were privileged to experience this breathtaking event from the front row. It was an exhilarating evening that will be etched in our memories for years to come.

Who is the fairest of them all?

Numerous aspiring candidates competed in a series of preliminary rounds held across the Netherlands over the past months. Finally, it was time for the 12 extraordinary young women who emerged victorious to compete in the highly anticipated grand finale this past Saturday. In a spectacular final event, the finalists had to overcome various challenges and impress the seven-member jury.

Ultimately,Noa Claus was crowned Miss Beauty of the Netherlands 2023. Hailing from Overijssel, the 20-year-old hopes to use her title to raise awareness about deforestation.

Alongside Miss Beauty of the Netherlands, the finale also celebrated the crowning of Miss Teen of the Netherlands — Mevy Lumamuly — who outshone 11 other contenders in the final round. The 1000 tickets for the final sold out within a few hours. The entire event was broadcasted via live stream.

Miss Hairdreams

Out of the 24 exceptional candidates who graced the stage, a Miss Hairdreams was also chosen to become the face of our brand for a year. We look back on an exhilarating evening and look forward to continuing our successful collaboration with the Dutch beauty competition.

Miss Hairdreams 2023 is Yentl Karren.

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